Absolute Radio: Discover real music

This is probably the best album ever made. Embrace, for me, are the best band ever to have walked this Earth. Nature's Law is probably the best song i've heard in my life. Target, also is a class tune that grows on you like algae in a dirty pond. This album is truly brilliant, a lot better than Coldplay's X and Y, which made me want to commit suicide. Buy this and you will be a happier sod

Rating: 5 out of 5

Last year I bought the 'Out of Nothing' album by Embrace, and I enjoyed it, but it didn't blow me away. However 'This New Day' is a much better offering. Right from the stadium filling riffs of 'No Use Crying', to the gentle ballads such as 'I can't come down', there is a song for every mood. All the tracks have very catchy singalong choruses (typical Embrace) and good lyrics. The standout track has to be 'Exploding Machines', a thumping track with great guitar and amazing lyrics. It sounds like a track off of X&Y by Coldplay. Other great tracks include Natures Law, No Use Crying, I can't come down, Target and Sainted. Ignore the critics and buy this album.

PS. Be careful with this disk as the top part scratches very easily.

Rating: 4 out of 5

The content of this album will surrise no-one. It is fitting that the sleeve features a picture of Danny McNamara holding an enormous torch, as this is another collection of piano and guitar backed anthems with big choruses which will have the phones and lighters swaying at the band's forthcoming gigs. Nature's Law, I Can't Come Down and Target are all suerb songs of the type that Noel Gallagher forgot how to write in around 1995, and No Use Crying, the title track and End Is Near all hit the mark.
However, while the band have laudably restricted the album to only ten tracks, the other four quite simply fail to inspire. For diehard fans of Embrace this is a must buy, but for new fans, try their previous offering Out of Nothing for a much stronger collection of their trademark anthemic sound.

Rating: 3 out of 5

'This New Day' is the album that has propelled Embrace from one hit wonders with 'Out Of Nothing' into solid contenders for the band who have completed the biggest turn-around in the space of 18 months for a long time.

I'm not saying the album 'Out Of Nothing' was a one-hit wonder. 'The impressive 'The Good Will Out' was an impressive hit, but that was years ago, and after that Embrace had dissolved into a pool of confusion, and nothingness. Now they are one of the best known bands in the UK and have the consistency to produce two number one albums back to back.

The opening track, 'No Use Crying' has a soaring guitar riff, and a U2-ish feel to it. Unfair to compare it to 'Ashes', because 'Ashes' was a completely different song altogether. This album resonates confidence and power.

'Nature's Law' has an irresistible piano hook to it, reminiscent of Coldplay and is a sign that Embrace really are producing the best music of their careers. Epic.

'Target' shows a new direction for Embrace. It has a soaring guitar to it, which gives it an anthemic feel. For me, 'Target' is one of my favourites on this album. Embrace have adopted a rockier, edgier sound to their music for this album, and it shows. This is damn good music.

'Sainted' is another guitar-laden track; although not my favourite track, it is easy to see why this song could be a future hit. It is catchy and sharp. The music is fresh and confident. The rest of the album is just as good.

'I Can't Come Down' is the ballad of 'This New Day'. On 'Out Of Nothing', I wouldn't have said that because the whole album is laden with ballads. This is a rockier album, which is why I prefer it really. And also it shows a diversity and purpose not seen on 'Out Of Nothing'.

'Celebrate' has a really catchy hook to it, and is an up-tempo number, a bit like 'No Use Crying', although lacking the purpose that the latter has in abundance.

'Exploding Machines' is one of my favourites because it is an all-out rocker which is something Embrace haven't produced for a long time. All of six minutes in length it has an anthemic, purposeful, confident feel to it and for me is the highlight of this album.

'Even Smaller Stones' is another guitar-based track, and although nothing like the previous track, still shows the new creativity and new-found confidence Embrace have developed.

'The End Is Near' is another piano song that has an up-tempo feel to it and Coldplay-esque guitaring in it. The chorus is anthemic as one would have expected by now. A song that shows this album is one to finish strongly.

'This New Day', the title track and the final track of the album, does have a U2 resonance to it and that is nothing to be ashamed of. A solid end to a solid album.

With 'This New Day', Embrace don't just establish themselves as one of the best indie/rock bands of the moment. They go one step better and raise the bar for other bands to follow suit.

Rating: 5 out of 5

WOW!!!Thats all i could say after hearing this album,an absolute corker of a follow up to "out of nothing"..
Every song on this album just grows on you especially "target",not forgetting the beautiful track "i cant come down" which to me really puts Chris martin in his place.
However every track on this album is excellent,and just goes to show what a wonderful talent we have in this brilliant Leeds outfit..Well done lads,please come back to what you know?Look forward to next classic!!!Pure Class!!!!

Rating: 5 out of 5