Radiohead biography
Radiohead's seventh album, In Rainbows, was released through the band's own website in October 2007 as a digital download for which customers could make whatever payment that they deemed appropriate (Pay what you want), including paying nothing at all; the site only advised, "it's up to you". Following the band's sudden announcement 10 days beforehand, Radiohead's unusual strategy received much notice within the music industry and beyond. 1.2 million downloads were reportedly sold by the day of release, but the band's management did not release official sales figures, claiming that the Internet-only distribution was intended to boost later retail sales. In a 2011 appearance on The Colbert Report, Ed O'Brien said of the self-distribution strategy: "We sell less records, but we make more money." Colin Greenwood explained the Internet release as a way of avoiding the "regulated playlists" and "straightened formats" of radio and TV, ensuring fans around the world could all experience the music at the same time, and preventing leaks in advance of a physical release.
In Rainbows was physically released in the UK in late December 2007 on XL Recordings and in North America in January 2008 on TBD Records, The record's success in the US marked Radiohead's highest chart success in that country since Kid A, while it was their fifth UK number one album. In Rainbows sold more than three million copies within one year of release. In Rainbows also received extremely positive reviews, among the best of Radiohead's career; critics praised the album for having a more accessible sound and personal style of lyrics than their past work. The album was nominated for the short list of the Mercury Music Prize, and went on to win the 2009 Grammy Award for Best Alternative Music Album. Their production team won the Grammy for Best Boxed or Special Limited Edition Package, while Radiohead received their third nomination for Album of the Year. Along with three other nominations for the band, Godrich's production work and the "House of Cards" music video also received nominations.
Radiohead released a number of singles from In Rainbows in support of the album; "Jigsaw Falling into Place", the first, was released in the UK in January 2008. The second single, "Nude", debuted at number 37 in the Billboard Hot 100, Radiohead's first song to make that chart since 1995's "High and Dry" and their first top 40 hit in the US since "Creep". "House of Cards", along with "Bodysnatchers", also received a single release on radio. In September the band announced a fourth single, "Reckoner", and a remix competition similar to one organised for "Nude". A greatest hits album, titled Radiohead: The Best Of, was released by EMI in June 2008. The compilation was made without the input of the band and also did not contain any songs from In Rainbows, as the band had already left their label. Yorke expressed his disapproval on behalf of Radiohead: "We haven't really had any hits so what exactly is the purpose? ... It's a wasted opportunity in that if we'd been behind it, and we wanted to do it, then it might have been good." From mid-2008 to early 2009, Radiohead toured North America, Europe, Japan, Mexico and South America to promote In Rainbows. The band headlined the Reading and Leeds Festivals in August 2009.
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