Alice Cooper biography
The band have later claimed that this period was highly influenced by Pink Floyd, and especially the album Piper at the Gates of Dawn. Glen Buxton could listen to Syd Barrett's guitar for hours at a time.
1970s
Despite the publicity from the Chicken Incident, the band's second album,
Easy Action, released in June 1970, met with the same fate as its predecessor. At around this time the band, fed up with Californians' indifference to their act, relocated to Cooper's birthplace, Detroit, where their bizarre stage act was much better received by the crowds of the Midwest states who were accustomed to the similar hard rock styles of local bands such as The Stooges and The MC5. Despite this, Cooper still managed to receive a cream pie in the face when performing at the Cincinnati Pop Festival. Detroit would remain their steady home base until 1972. "L.A. just didn't get it," Cooper stated. "They were all on the wrong drug for us. They were on acid and we were basically drinking beer. We fit much more in Detroit than we did anywhere else."
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Alice Cooper appeared at the Woodstock-esque, Strawberry Fields Festival near Toronto, Ontario in August 1970. The band's mix of glam and increasingly violent stage theatrics stood out in stark contrast to the bearded, denim-clad hippie bands of the time. As Cooper himself stated: "We were into fun, sex, death and money when everybody was into peace and love. We wanted to see what was next. It turned out we were next, and we drove a stake through the heart of the Love Generation".
In autumn 1970 the Alice Cooper group teamed with producer Bob Ezrin for the recording of their third album Love It to Death. This was the final album in their Straight Records contract and the band's last chance to create a hit. That first success came with the single "I'm Eighteen", released in November 1970, which reached number 21 on the Billboard Hot 100 in early 1971. Not long after the album's release in January 1971 Warner Bros. Records purchased Alice Cooper's contract from Straight and re-issued the album, giving the group a higher level of promotion.
Love It to Death proved to be their breakthrough album, reaching number 35 on the U.S. Billboard 200 album charts. It would be the first of eleven Alice Cooper group and solo albums produced by Ezrin, who is widely seen as being instrumental in helping to create and develop the band's definitive sound.
The group's 1971 tour featured a stage show involving mock fights and gothic torture modes being imposed on Cooper climaxing with a staged execution by electric chair, with the band sporting tight, sequined, and color-contrasting glam rock-style costumes made by prominent rock fashion designer Cindy Dunaway (sister of band member Neal Smith, and wife of band member Dennis Dunaway). Cooper's androgynous stage role had developed to present a villainous side, portraying a potential threat to modern society. The success of the band's single and album, and their tour of 1971, which included their first tour of Europe (audience members reportedly included Elton John and a pre-Ziggy David Bowie), provided enough encouragement for Warner Bros. to offer the band a new multi-album contract.
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